Flea markets are a great place to sell inexpensive costume jewelry. If you own vintage costume jewelry, you are probably better off selling them through other channels. Most shoppers in flea markets are not aiming to spend a lot of money on individual items. More often than not shoppers have a general idea of how much they intend to spend in a flea market and that doesn’t include spending on high end vintage costume jewelry. You can probably maximize your margins selling them in other locations.
However, flea markets are still great locations to sell your jewelry pieces. If you set up a jewelry booth, you are likely to sell more volume on good quality and fairly priced items.
Below are a few tips setting up a costume jewelry booth in a flea market:
Almost all types of costume jewelry can be sold in a flea market. You may come across items that you can sell from discount stores, clearance sales, thrift stores and even garage sales. While these don’t provide a steady or reliable source of products to sell, you can also purchase directly from wholesalers and importers of costume jewelry. A few advantages of purchasing your pieces from an importer or wholesaler is their reliability in providing you with jewelry that have generally passed through quality control and can provide pieces in bulk.
Pricing and Tagging
Make sure that you don’t over-price your pieces. You can do this by checking the price of the same or similar pieces in the same flea market or surrounding areas. Meanwhile don’t under-price your items as well. Make sure you cover your fixed costs such as booth rental, electricity, hired help and even your time. This should give you an idea of your volume break-even point and the mark-up that you place on each piece.
Make sure all your jewelry pieces are in good condition and clean. You can attach the piece to a card and stick on your price. Another way to tag your piece is by attaching a sting through the loop of the jewelry. Either way, make sure that the pieces are secure in a presentable manner.
Trays are great for displaying your jewelry pieces. The downside to using just trays is the amount of space that it takes up on your table. Whenever possible, use stand or hook larger pieces like bib necklaces on walls. Jewelry stands are available on-line or through display companies.
You also don’t want to scare away customers by over decorating. It is always a good idea to have your booth decorated neatly. Having some color helps as it differentiates your booth among the other others.
Another tip is to have, when possible, a sign board. The sign should state exactly what you are selling, in this case costume jewelry. The sign always attracts attention in a sea of many other booths without signs.